Marketing Notebook

Ideas & Insights to Grow Your Business

Explore the latest marketing trends, strategies, and success stories. Your go-to resource for innovative ideas and industry updates.
3d illustration of a person with a laptop standing next to a giant smartphone displaying analytics and social media engagement, emphasizing the benefits of Local SEO.

What Are the Benefits of Local SEO?

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Checklist

Complete Google My Business Optimization Checklist

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_Woman Using Laptop with Google on Screen in Cafe

What Is Google AdWords? What Business Owners Should Know

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CRO - Conversion Rate Optimization

Conversion Rate Optimization Best Practices: From Clicks to Customers

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Two people analyzing lead generation metrics and KPIs on a laptop screen.

Lead Generation KPIs: Mastering Metrics for Success

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In the office, a business woman is diligently working on her laptop, utilizing the marketing technology stack to unveil her power.

What Is A Marketing Technology Stack: Unveiling Its Power

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A man using a laptop with an important graph showcasing the benefits of marketing automation.

Why is Marketing Automation Important: Unveiling Benefits

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A group of people with dollar signs pointing to each other, implementing proven strategies for sustainable growth while minimizing customer acquisition costs.

Lower Customer Acquisition Costs: Proven Strategies for Sustainable Growth

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A young African American woman sitting at a desk with a laptop, engaged in content marketing.

Inbound Marketing vs. Content Marketing: The Busy Person Guide to Business Growth

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A man unlocking the potential of website performance metrics while working on a laptop at a desk.

Website Performance Metrics: Unlocking Your Website’s Potential

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A woman working at a desk, utilizing a laptop to boost business through local marketing strategies.

Local Marketing Ideas: A Guide to Boost Your Business

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A woman is using a tablet in a shop. (Keywords: tablet, shop)

What Is Organic Traffic in Marketing

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Erasing a Digital Marketing Mistake

5 Money Losing Digital Marketing Mistakes

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A beginner's guide to the ABCs of customer journey mapping.

The ABCs of Customer Journey Mapping: A Beginner’s Guide

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SEO best practices

Local SEO 101: A Guide for Small Business Owners

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Link building

Supercharge Your SEO Strategy with Strategic Link Building

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Lead Generation

10 Tips for a Successful Content Strategy

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Lead Generation

What Is Lead Generation: A Beginner’s Guide

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Evergreen Content

What Is Evergreen Content and Why Do You Need It

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SEO

Why You Should Perform an SEO Audit for Your Website

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Mobile Marketing

Why Does Mobile Marketing Matter (a lot!)

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Online Reputation Management

The Importance of Local Business Reputation Management

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Google Analytics: Beginner's Guide (5 Minute Read)

Google Analytics: Beginner’s Guide (5 Minute Read)

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UpCity and LocalHero

iLocalHero Announced as a 2021 UpCity Excellence Award Winner

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