If you want to use social media as part of your overall marketing strategy, then it’s important to familiarize yourself with social media algorithms. Algorithms help dictate how content is displayed to users of social media channels, so knowing how they work can help content marketers figure out strategies to optimize your content and engagement …
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Coming up with a content strategy that engages your target audience and boosts organic traffic is essential for increased brand awareness and sales. How you shape your strategy depends on many factors, such as the nature of your business and your goals. Even if you have already developed a strong content strategy, you should revisit …
Marketing strategies have evolved through the years, focusing on the customer and their needs. Personalized communication is seen as an efficient way to bring your product closer to the target audience. Lead generation is an important part of successful marketing, and it’s something that every business owner should understand. It’s the process of attracting potential …
If you are looking to improve your content marketing strategy, you need the right types of content. The number one rule for the success of a website or business that wants to make it online is to provide relevant content. The second rule is to make sure the content is evergreen. Evergreen articles have the …
What Is Evergreen Content and Why Do You Need It Read More »
If you have a website, it’s important to get traffic to it. One of the best ways to do it is through search engine optimization or SEO. SEO tools are vital for any business that wants to rank higher in search engine results pages. There are many different types of SEO tools available, each with …
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When it comes to getting more customers, there are smart ways to use your marketing chops. Many people are using their mobile devices, such as smartphones and tablets. For that reason, mobile marketing may be something worth considering by any marketer out there. This guide will discuss why a mobile marketing campaign can make you …
Are you a company looking to build customer loyalty? This guide is for you. We’ll show you how to find and retain customers in the best way possible. Your recurring profits will often come from those that patronize your business repeatedly, not from new and one-off customers.Long-term interaction with your clients is vital for the …
Small businesses must be scrappy and smart with their marketing efforts, as they often don’t have the same budget as larger businesses. But that doesn’t mean you can’t achieve great results! “Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and …
As a local business owner, you know the importance of keeping your customers happy. After all, they are the lifeblood of your company! However, did you know that reputation management is just as important? In fact, it may even be more important than you think! Just think about it – when someone is looking for …
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Do you have a personal blog or website that needs better traffic and increased conversions? Google Analytics can help you get there. How does it work? It provides insights into metrics like traffic sources, conversation rates, engagement, and audience demographics and highlights where your site performs and where it needs improvements. Using Google Analytics can …
Google Analytics: Beginner’s Guide (5 Minute Read) Read More »
Every modern business owner needs to know how to attract customers through Google’s search engine results and online ads. These days, one of the most effective ways to get people to click on your site is Google AdWords: a pay-per-click advertising platform that’s linked with Google and the Google Display Network in the Internet giant’s …
What is Google AdWords? What Business Owners Should Know Read More »
As a small business owner, you likely understand the power of Facebook. It makes sense, then, to make the most of the social media platform in your marketing campaign. This is made possible with Facebook Ads. In this social media marketing guide, you will learn the fundamental steps needed to run an effective ad campaign. …
There is a saying content marketers know to be true: content is king. However, the days where any type of content would return leads, conversions, and sales are long gone. If we were to update the saying to echo the current market changes, it should sound something like this: optimized and valuable content is king. …
The SEO world is vast and local SEO takes up an impressive chunk of it. Both business owners and marketers have no other choice but to master the art of local SEO if their goal is increased brand visibility in local and localized organic search engine results. With 76% of consumers checking the online presence …
Local SEO 101: A Guide for Small Business Owners Read More »
According to The Next Web, 4.2 billion active social media users spend an average of 2 hours and 25 minutes on social media platforms daily. Out of this impressive number, a small fraction is your target audience. You have just over 2 hours a day to convince them your brand is what they are looking …
When people think of search engine optimization (SEO), they tend to think only about ranking #1 for the one keyword that will make them big bucks. SEO is much more. But for a business owner, what matters most is sales, leads, foot traffic, or some other conversion important to their business. In this article, we …
