iLocalHero National Excellence Award Winner

iLocalHero is Recognized as a National Excellence Award Winner

Party Popper

B2B Content Marketing Agency

Content That's Both Engaging And Effective.

A cost-effective way to reach your target audience at scale.

Content Marketing
Content Strategy Plan
Official Google Marketing Partner
iLocalHero National Excellence Award Winner
Upcity Best of Illinois iLocalHero 2023
ActiveCampaign Agency Partner
Birdeye certified partner offering Launch Bundle services.
Elementor Expert

What Is Content Marketing Services And Why Is It Important?

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. By creating and sharing truly useful content, you can connect with your audience on a deeper level, building trust and forming relationships that could lead to more sales in the future.

Some content marketing goals include:

Content marketing services are important because they help businesses achieve these goals while providing a cost-effective way to reach their target market. In addition, content marketing can help build brand equity and credibility, establish thought leadership, and drive traffic to your website.

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say improving the measurability of ROI is a top priority for data-driven strategies.
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of marketers use their reports to show how campaigns directly impact revenue.
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of marketers consider data-based decisions more effective than gut instincts.

Develop A Solid Strategy

If you're not sure where to start with content marketing, consider these tips:
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The basics of creating quality content

Quality creative content is key to a successful content marketing strategy. Whether you're blogging, creating videos or white papers, or just sharing great content on social media, you need to produce content that is both valuable and engaging.
Target Hit

Relevant

Make sure your content is relevant to your target audience.
Prize Medal

High-Quality

Make sure it's of high quality – well-written, well-researched, and visually appealing.
A wave icon in blue representing B2B Content Marketing, set against a black background.

Fresh

Make sure it's fresh and up-to-date, with the latest information and trends.
Life Saver

Useful

Make sure it's useful – provides helpful tips or advice, solves a problem, etc.
Happy Face

Interesting

Make sure it's interesting – engages the reader and keeps them coming back for more.

Schedule your free consultation with us today

Discover how our proven marketing solutions can help you achieve your growth goals!

Reach Your Ideal Audience

You may have the best product or service in the world, but if you can't communicate that to your audience, you're sunk.

That's where our content agency comes in. We specialize in creating content for all industries - from restaurants to law firms - so you can reach your ideal audience with high-quality material.

And it's not just about quantity; our marketing team also focuses on crafting engaging and interesting content that will keep people coming back for more. So what are you waiting for? Let us help you get your message out there! Take advantage of our content marketing solutions!

Traffic by Gender

  • Male 53.4%
  • Female 38.8%
  • Unknown 7.8%

Traffic by Age

Traffic by Source

Content marketing can be a lot of work.

But it's worth it! iLocalHero is here to help you with all your content needs, from creating the content itself to distributing it in the most effective way possible.

We deliver content marketing solutions to help you deliver useful and engaging content to your audience. That means we'll work with you every step of the way, tailoring our services to fit your unique needs.

Frequently Asked Questions

Content marketing is a strategic approach that can help your business establish itself as an expert in your field, build brand awareness, drive website traffic, generate qualified leads, and build customer loyalty. Creating and sharing valuable, relevant, and consistent content can attract and retain a clearly defined audience, ultimately leading to increased sales and revenue.

One of the key benefits of content marketing is that it allows businesses to provide value to their customers without directly selling to them. Instead, companies can focus on building relationships and trust with their audience, leading to long-term customer loyalty and advocacy.

To achieve content performance and improve those conversion rates, you must have a clear strategy and create high-quality content that resonates with your target audience. By consistently delivering valuable content that meets the needs and interests of their audience, businesses can build a strong brand and position themselves for long-term success.

At iLocalHero, we create a wide range of content for our clients that is tailored to their specific needs and goals. This includes written content such as blog posts, articles, white papers, case studies, and visual content such as infographics, videos, and social media graphics.

Our content team works closely with our clients to understand their target audience and develop pieces of content that resonate with them. We focus on creating high-quality, engaging content that informs, educates, entertains, and inspires potential customers.

In addition to creating content, we help our clients distribute and promote their content through various channels such as social media, email marketing, and search engine optimization. This ensures that their content reaches the right audience and drives the desired results.

Our goal is to help our clients create a comprehensive content marketing strategy that meets their unique needs and helps them achieve their business objectives.

We are a full-service digital marketing agency and have the necessary expertise and resource to create a comprehensive content marketing plan to help our customers implement an effective B2B content marketing strategy. Our first step in every campaign management is to identify our target audience and understand their needs, interests, and preferences. Our B2B content marketers will then set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with our client’s business objectives.

Once we have the first steps covered, we move to review our client’s existing content and assess its quality, relevance, and performance. Based on our target audience and goals, we create a content strategy that outlines the type, format, frequency, and distribution channels for our content.

Our content marketers can now develop a content calendar that specifies the topics, keywords, and deadlines for each piece of content. The next step is content production! We will create high-quality, engaging, and SEO-optimized content that aligns with our content strategy and calendar.

Once content generation is done, we can move on to distributing our content through various channels such as social media, email marketing, influencer marketing, and paid advertising. We will track the performance of social media posts using key performance indicators (KPIs) such as website traffic, engagement, conversions, and ROI.

We continuously refine and optimize our content based on the insights and feedback we receive from our audience and analytics. The last step is reporting the results report to our clients regularly and communicating our insights and recommendations for future improvements.

At iLocalhero, measuring the success of content marketing campaigns is essential to understanding their impact and improving future efforts. We use a range of metrics to evaluate the performance of our client campaigns, including website traffic, engagement rates, leads generated, and conversions.

One of the primary metrics we track is website traffic, which provides insight into how many people visit our client’s website and where they are coming from. We also track engagement rates, such as social media likes, shares, and comments, to measure the level of interaction our content generates.

In addition, our content marketers track the number of leads generated by our content marketing campaigns and how many of those leads are converted into paying customers. This helps us understand the ROI of our campaigns and make data-driven decisions about where to invest our efforts in the future.

The time it takes to see results from a content marketing campaign can vary depending on several factors, such as the type of content being created, the target audience, and the industry. Generally, it can take anywhere from several weeks to several months to see measurable results.

In the short term, content marketing campaigns can help increase brand awareness and drive website traffic. Still, it may take longer to see significant lead generation and revenue impacts. It is essential to remember that content marketing is a long-term strategy that requires consistent effort and patience to see results.

To achieve success with content marketing, it is essential to have a clear content plan in place and create high-quality, relevant, and valuable content that resonates with your target audience. Regularly analyzing and optimizing your client campaigns based on data and feedback can help accelerate results.

Our experienced content creators work closely with our clients to understand their unique needs and goals and create different kinds of content to help them reach their audience on different marketing channels. We prioritize regular communication and collaboration throughout the content creation process.

We believe in the power of data to inform our decisions and optimize our content strategy process, which is why we regularly analyze and track the performance of our campaigns to make data-driven decisions. This approach allows us to continually refine our content and deliver better results for our clients.