Email Marketing for Small Businesses
Full-Service Email Marketing Management
Improve customer service and close more deals with effective email marketing campaigns.
Is Email Marketing Dead?
Email marketing has evolved over the years and now provides business owners and their companies with one of the most effective tools to reach customers efficiently and with a high return on investment.
Creating a successful email marketing campaign is more than designing a pretty email and hitting send. It requires planning and best practices to ensure you reach the right audience at the right time with the right message.
Why is Email Marketing Important for Local Businesses?
In our experience, we have found that many local businesses are not leveraging their customer information. Many don't realize that they're sitting on a gold mine.
If you are an existing business, there is a good chance that you've already collected email addresses from your clients.
In case you're a brand new business, you now have the opportunity to start building your contact list. Reaching out to clients is an excellent opportunity to send them meaningful content when it matters most. A well-planned email can turn into new sales, lower marketing costs, and improve customer relationships.
How Does Email Marketing Work?
- Create and grow your email marketing list with subscribers interested in your products, services, or what you have to say.
- Design and deliver an email message that resonates with your subscribers.
- Track the results of your campaign and look for opportunities to optimize future email campaigns.
How iLocalHero Can Help Your Email Marketing Campaigns?
With an effective email marketing strategy, you can reach out to your customers to share your latest offers, announcements, business updates, and anything special that might be going on at your business or in your community.
If you are an existing business, there is a good chance that you've already collected email addresses from your clients.
In case you're a brand new business, you now have the opportunity to start building your contact list.
Reaching out to clients is an excellent opportunity to send them meaningful content when it matters most. A well-planned email can turn into new sales, lower marketing costs, and improve customer relationships.
Create a Plan
Setup Account
Email Design
Test Your Emails
Analytics & Reporting
Email Automation
Why Choose iLocalHero?
When you work with us, we will give you access to our tools so you can see marketing in action.
Email MarketingFrequently Asked Questions
The way people see your business online by reading reviews, interacting on social media, reading news articles, or other information makes up your online reputation.
Managing your online reputation isn’t necessarily difficult, but you have to know what activities will deliver the most value. For a local business requesting reviews and responding to reviews are critical. Also, how you engage with your local community can be just as important.
While we cannot erase all the negative content, comments, and online reviews from the Internet, we certainly can work to attract as many positive reviews as possible to speak on behalf of your business online.
Over the last several years, there has been a huge spike in “near me” searches.
For example, “service + “near me.”
More and more people rely on Google Maps and other map platforms to help them find products and services that will solve their problems.
When people find your business, do they get a good first impression or run away?
Online reputation management can help your business reach more customers and close more deals. It can also helps you give a positive first impression, convert more customers, it shows customers you care, improves your online rankings, increases your customer loyalty and brand awareness.
Negative reviews or brand mentions on the Internet can negatively impact both sales and reputation. It could make you lose a potential customer. A negative brand mention can escalate into a continuous risk for customers, so it is critically important for your company to have an excellent online reputation strategy to handle any review. Failing to do so allows your customers to consider doing business with your competitors.
Brands can improve their online reputation management by being on the lookout and acting quickly. This can entail monitoring any mentions of your brand across social media, blog postings, and forums. If you find any negative comments surrounding your brand or products, it is important to respond promptly to avoid letting anything get out of hand. Happy customers are encouraged to leave positive reviews. To improve, you’ll need to:
- Track all your social media profiles and Google
- Take time to make a friendly and thoughtful reply to all customer reviews
- Approach any negative experience by apologizing for poor service may help you retain the client.
- Have an effective SEO Strategy
Online reputation management is all about assuring a company’s public image, brand, or product has the best and most positive reputation regardless of competition or popularity. There are many ways to achieve this. You must optimize your website through relevant content creation to rank higher on search engines to gain an excellent online presence.
You should ask happy customers or clients for reviews. However, the number one place you want positive reviews is Google. Using an online reputation management tool can ease the process of getting and showing your customers’ reviews and can be part of an efficient strategy.