For a while, there has been a rumor going around that email marketing is dying. The perception couldn’t be further from the truth.
Email marketing has evolved over the years and now provides companies with one of the most effective tools to reach customers efficiently and with a high return on investment.
Creating a successful email marketing campaign is more than designing a pretty email and hitting send. It requires planning and best practices to ensure you reach the right audience at the right time with the right message.