Home Builder Marketing
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How Do I Promote My Home Building/Remodeling Business
Homebuilding and remodeling business owners are extremely busy. It makes sense that their focus is on ensuring that their valuable projects are finished correctly and on time. Unfortunately, this doesn’t leave much time for critical lead generating activities like posting four times per week on Facebook, Instagram, and Google My Business.
Posting regularly addresses social media, which is only one piece of a well-executed marketing strategy. It doesn’t address SEO, Email Marketing, Blog posts, etc. Given the effort required, in each of these areas, it’s easy to understand why these business owners don’t do much marketing past the bare essentials.
Why is Marketing important to your business?
Without marketing in some capacity, nobody knows your business exists, and it’s impossible to get customers. It’s easy to agree on the importance of marketing for your business. Most business owners clearly understand the value they bring to their customers and would probably do a fantastic job marketing.
However, the fact is that the main factor holding business owners/operators from marketing effectively is time. Spending your time marketing has opportunity costs. If you are teaching yourself how to implement the tools and best practices to run marketing campaigns, you aren’t focusing on your core business activities.
Executing highly targeted successful marketing campaigns that generate leads and a positive ROI is WHAT WE DO.
38%
Say it’s hard to plan consistent content that hits their goals.
22%
Can’t find the time to create content.
50%
of Small Businesses do not have a marketing plan.
Generating Leads for your Homebuilding or Remodeling business
You know you deliver solid products, your customer service is impeccable, and your craftsmanship is unmatched. Yet you are still struggling to get potential customers to come to you. You have a website, maybe you post to social media, you have a mailing list, and maybe you’ve even run Facebook Advertising or Google AdWords campaigns but aren’t seeing results.
The difference between you running your marketing activities and entrusting them to us comes down to two factors. The first is time, as we illustrated previously, we do this all day, every day. You, on the other hand, have projects, suppliers, accounting, etc. to manage. The second factor is our tools. We use industry-leading tools that allow us to do the proper research to efficiently target a demographic and drive results.
Home Builder Marketing Plan
The reason we love our home builders is that we’ve worked with them in the past and been very successful. We understand the work you do and your customers.
We provide services in all major digital marketing avenues. We know how to showcase your projects, suppliers, and your reviews to drive more leads to you.
Affordable Marketing for Home Builders and Construction Companies
Successful marketing doesn’t have to be expensive. The key is to find the right solutions for your budget and situation
This is not an experiment, marketing brings customers, everybody knows this. Let us help you find the right mix of activities that fits your budget and helps you move the needle.
Not sure where to start? Contact us, we can discuss what you’re doing, your marketing goals, and how we can help.
Social Media Management
Starting at $295 per month we’ll create custom posts every week and post them to up to most popular social networks. We’ll do the targeting and hashtag research you don’t have time for so that your posts reach the right people.
Interested in boosting your posts? Great decision. We’ll manage that for you as well and adjust to the budget you give us.
Local SEO
Struggling to get found on Google? We can help. Starting at $195 per month, we’ll optimize your Google My Business account to make sure you are found on Google, Apple, and Bing Maps. Ensure you’re listed for voice search on Siri, Alexa, Google, etc.
We’ll also list you on 35+ online directories so customers find you everywhere they might look and respond to reviews on your behalf.
Search Engine Optimization
Google updates its search algorithms regularly. Your website needs to grow and adjust to these changes to remain relevant and improve your ranking.
Starting at $375 per month, we’ll monitor for, and fix SEO errors, do keyword research, optimize existing content, and add new content to your site so it targets more relevant keywords that will drive more traffic to your business.
Email Marketing
Starting at $325 per month we’ll give you access to our CampaignHero Email Marketing platform and create a monthly newsletter for you to stay engaged with your customers or run a campaign of your choice.
We’ll manage the open, bounce, and click-through rates, provide reporting, and even connect forms to your website to capture more subscribers.
Conversion Tracking
The true success of a marketing campaign boils down to ROI. To calculate this you need to know the source of each lead, as well how much they were quoted and for how much they sold.
Our conversion tracking tool allows us to track leads by source whether they come from print, digital, radio, or phone campaigns. We’ll provide reporting, analytics, and recommendations.
Content Marketing
Content is a fantastic way to stay relevant and keep your customers engaged. A well-executed content strategy allows you to target and rank for many keywords as well as position yourself as a thought leader in your space.
Starting at $185 per month we’ll provide 800-1000 word article that is optimized for search engines. We’ll target your relevant keywords to improve rankings and drive more traffic to your site.
What Our Customers Are Saying
Each day we work hard to deliver lasting results for our clients.
They were very upfront about their strategy and what I could expect. I know what they are doing is working because I am getting more leads. Very happy with their service.
They are really professional, responsive, and excellent to work with. Would highly recommend!
They are very easy to work with. Initially, it took a little time to see results but now each month we are steadily doing better across the board.
Took our marketing to another level, truly a pleasure to work with.
Sean helped walk me through the onboarding process which can seem daunting but the iLocalHero team is there every step of the way.
They have sparked a much needed flame under our Social Media, online presence, and sales efforts.
Ready to Get Started?
Request a Free Consultation to learn how we can help your business.
