How Do I Promote My Home Building/Remodeling Business
Homebuilding and remodeling business owners are extremely busy. It makes sense that their focus is on ensuring that their valuable projects are finished correctly and on time. Unfortunately, this doesn’t leave much time for critical lead-generating activities like posting four times per week on Facebook, Instagram, and Google My Business.
Posting regularly addresses social media, which is only one piece of a well-executed marketing strategy. It doesn’t address SEO, Email Marketing, Blog posts, etc. Given the effort required, in each of these areas, it’s easy to understand why these business owners don’t do much marketing past the bare essentials.
Why is Marketing important to your business?
Without marketing in some capacity, nobody knows your business exists, and it’s impossible to get customers. It’s easy to agree on the importance of marketing for your business. Most business owners clearly understand the value they bring to their customers and would probably do a fantastic job marketing.
However, the fact is that the main factor holding business owners/operators from marketing effectively is time. Spending your time marketing has opportunity costs. If you are teaching yourself how to implement the tools and best practices to run marketing campaigns, you aren’t focusing on your core business activities.
Executing highly targeted successful marketing campaigns that generate leads and a positive ROI is WHAT WE DO.