Digital Marketing for Therapists & Counselors

Ready to Grow Your Practice?

Request a free consultation today to learn how we can help you grow your private practice. You can also receive pricing options by requesting a proposal.
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Awards that speak of our extensive experience and professionalism

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The Challenge:

Consistently Attract New Clients

For private practice therapists and counselors, mastering digital marketing while maintaining focus on client care can be a daunting balancing act. Amidst the challenges of standing out in a saturated market, optimizing search engine visibility, and effectively engaging on social media platforms, practitioners must also dedicate time and energy to their clients’ needs. As a result, many therapists find it difficult to strike the right balance between managing their digital marketing efforts and providing the best possible care for their clients.
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Have Questions? Schedule Your Free Consultation With Us Today.​

Discover how our proven marketing solutions can help you achieve your growth goals!
The scenario below is one we see over and over again…

Start to Promote Your Practice

After weeks, months or years of work, you launch a new campaign to promote your practice! This might include a new website, social media, and more.

Digital Marketing For Therapists Hyperlocal

Fast-Forward 6-Months

After 6-months, you aren’t seeing the results you hoped for and feel like walking away from digital marketing.

Digital Marketing For Therapists Hyperlocal

Who We Can Help

Whether you’re an aspiring practitioner, an established practice, or a large group practice, we have the tools and knowledge to help.
We’ve worked with different practices, we understand the services, the importance of careful wording and tone, and most importantly, we have been repeatedly successful in growing practices. We have helped practitioners leave their agency job in less than 6 months.
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Aspiring Practioners

We’ve worked with therapists with full-time jobs and helped find them the clients they need to leave their jobs and transition to their individual practice.
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Individual Practioners

Struggling to fill your schedule? We’ve helped individual practitioners obtain the clients they need to fill up their schedules with the types of clients they want to work with.
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Group Practices

Group practices requires a dedicated marketing effort to promote all of your therapists and services. You need a healthy pipeline of clients eager to work with your therapists, we can help.

Common Challenges We See for Practitioners:

How We Work

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Start with a free marketing audit:

Discover Your Digital Potential: A No-Cost Marketing Analysis Tailored for Your Business.
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In-Depth Consultation:

Collaborate for Success: Crafting Custom Strategies to Meet Your Unique Business Goals.
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Customized Strategy Implementation:

Transforming Plans into Action: Personalized Digital Solutions Activated for Your Growth.
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Track Results and Optimize:

Measure, Learn, and Enhance: Continuously Optimizing for Greater Impact and ROI.

How We Can Help

Our full-service digital marketing agency specializes in helping local businesses amplify their online presence.
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Local
SEO

Boosting your local online presence to attract more customers effectively.
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Content
Marketing

Compelling stories crafted to capture leads and nurture customer relationships.
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Profile
Optimization

Ensure all of your business profiles are optimized to maximize growth.

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WordPress
Development

Creating custom, compelling websites that capture and convey your brand’s story.
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Social Media
Marketing

Engaging content that grows your audience and strengthens brand loyalty.
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Conversion
Tracking

Measuring success accurately to optimize  marketing strategies.
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Google
Ads

Strategically placed ads to increase visibility and drive targeted traffic.
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Email
Marketing

Email campaigns that resonate and convert subscribers into customers.

What Our Customers Are Saying

Each day we work hard to deliver lasting results for our clients.
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Julia S.
Private Practice

ILocalHero built the client’s brand, allowing them to continue their business successfully. The team had a great understanding of the client’s goals. They were communicative and treated the client with respect. They were gentle to work with, resulting in a truly seamless engagement with the client.

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M J C
Private Practice

iLocalHero gave me practical SEO solutions quickly. They were professional and thorough as they explained the current state of the SEO of my website, how they would resolve the issues and best practices that I could implement going forward.

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Anonymous
Private Practice

Really great company, especially because they do some hand-holding when it comes to things you don’t understand. Sean, the owner, is amazing and responsive to emails. They are great with SEO and managing Google ads. Also good with providing content roadmaps for what should be optimized and produced down the road. Great agency overall! Sidenote – they work with a lot of therapists and health care companies, and excel at that.

I really appreciate that they know some start-ups have a smaller budget, and are willing to help maximize that.

Love them!

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Veronica C.
Private Practice

I’m so glad I found your company to help me with my website. The entire experience was on point and very professional. I valued your guidance and support during this entire process. I have limited understanding about SEO and website functionality and your entire team was supportive and guided me patiently step by step. I will continue to use your services and refer other colleagues to you without hesitation.

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Anonymous
Private Practice

Thanks to ILocalHero’s work, patients have found the client’s therapy services on Google, getting referrals regularly and resulting in a higher income. The team is prompt, responsive, and creative in addressing the client’s needs. Moreover, they’re knowledgeable and friendly overall.

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Toby B.
Private Practice

They’ve really helped my business take off. They’re very responsive and taught me a lot about marketing and SEOs.

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Jake M.
Private Practice

I enjoy the responsiveness of the company and their willingness to pivot based on my needs. They are really smart and helpful when it comes to how to maximize a minimal budget.

Frequently Asked Questions

Check out our FAQs section for answers to some of the most commonly asked questions – and feel free to reach out to us with any additional questions you may have!

We have extensive experience supporting a diverse range of therapeutic practices. We’ve successfully assisted:

  • Psychologists
  • Psychiatrists
  • Marriage and Family Therapists
  • Licensed Professional Counselors
  • Licensed Clinical Social Workers
  • Group Practices
  • Therapists looking to do supervision

We tailor our marketing strategies to meet the unique needs of each type of therapy practice and its goals, helping you reach and engage with your target audience effectively.

Choosing the best marketing channels depends on your practice, goals and your target audience. Everyone typically wants more full-fee clients, however, after a little discussion, that goal is usually more nuanced. The details matter for implementing the right strategy. 

Generally, we implement a multi-faceted approach that leverages some or all of the following:

  • Local SEO: Optimize your website and online profiles to appear in local search results, making it easier for potential clients to find you when they search for therapy services in your area.
  • Google Ads: Run targeted ad campaigns to reach people actively searching for therapy services.
  • Social Media Marketing: Staying active on platforms like Facebook, Instagram, and LinkedIn by sharing educational and supportive content.
  • Content Marketing: Publish blogs, articles, and videos that address common mental health issues, providing value and establishing your expertise.
  • Email Marketing: Send personalized newsletters to keep in touch with current and potential clients, offering insights on mental health and updates about your practice.
  • Web Development: Your website is the centerpiece of your online presence. We’ll build a new site or optimize an existing site to be error-free, include SEO best practices to enhance search engine performance, and design it to maximize conversions.  

Marketing a private therapy practice involves specific considerations that differ from other industries due to the sensitive and personal nature of the services provided. Here’s how we think it stands out:

  • Confidentiality and Sensitivity: Unlike other industries, therapy marketing must prioritize client confidentiality and handle sensitive topics with care. This involves using discreet and respectful marketing messages that still allow you to sell.
  • Trust Building: Establishing trust is crucial. Potential clients need to feel safe and assured of your professionalism, expertise, and empathy. There are various trust signals we seek to implement in addition to creating educational content to help build trust.
  • Language and Tone: Where other industries allow a “hard sell.” it comes across as tone-deaf and potentially disrespectful when it comes to mental health. Having worked extensively with therapists we know to avoid aggressive sales tactics, combative imagery, be sensitive to labels, etc. not only to avoid putting off clients, but also for their safety.
  • Ethical Considerations: Therapists must adhere to strict ethical guidelines in their marketing practices, ensuring that all promotional activities are conducted with integrity and respect for client welfare.

Absolutely! We’ve helped therapists transition to full-time private practice by implementing effective digital marketing strategies. Our personal best was just under 6 months. 

There are several considerations that impact the timeline, among them, your budget, the flexibility of your agency job, and how aggressive you want to be. 

For fast transitions, Google Ads plays an important role but it needs to be supported by a strong foundation. Your full online presence including website, social profiles, professional directories, etc. need to be attractive, helpful, easy to navigate, and tell a cohesive story about your brand.

There are a few important factors at play but our objective is to attract new clients to fill your caseload, ensuring a steady stream of inquiries and appointments.

This is a common one for us. Yes, we can help you attract more full-fee clients. By targeting your marketing efforts, we can reach potential clients who are willing to pay full fees for your services.

Typically, the most challenging part of the transition for therapists is releasing the sliding-scale clients quickly enough to make room for the full-fee ones. Each therapist manages that process in their own way and we attempt to match your rhythm.

This is a common one for us. Yes, we can help you attract more full-fee clients. By targeting your marketing efforts, we can reach potential clients who are willing to pay full fees for your services.

Typically, the most challenging part of the transition for therapists is releasing the sliding-scale clients quickly enough to make room for the full-fee ones. Each therapist manages that process in their own way and we attempt to match your rhythm.

Yes, Google Ads can be highly effective for therapists. By targeting specific keywords related to your practice and services, Google Ads can help you reach people actively searching for therapy. This can drive targeted traffic to your website and generate more inquiries quickly. With the right strategy, including compelling ad copy and proper audience targeting, Google Ads can significantly increase your visibility and client base.

We offer a variety of content writing services tailored to therapists. We’re big on content because it’s a highly effective way to grow your organic (meaning free) traffic to your website. Google Ads is effective, but it’s pay-to-play. You definitely want to grow your organic traffic over time so you don’t have to rely exclusively on paid advertising.

  • Blog Posts: Educational and engaging articles on mental health topics, therapy techniques, and self-care tips.
  • Specialty Pages: Detailed descriptions of the modalities and conditions you specialize in, optimized for local SEO to attract potential clients.
  • Client Resources: Educational materials and guides for your clients, helping them understand the benefits of therapy, what they might be experiencing, and your approach. These are especially helpful if one of your goals is to build an audience through an email newsletter.
  • Email Newsletters: Regular updates, valuable mental health tips, and insights to keep your clients engaged and informed.
  • Social Media Posts: Shareable content for platforms like Facebook, Instagram, and LinkedIn. We take care of the whole process, from creating templates and finding images that are on-brand, to writing the captions in your tone of voice and doing the hashtag research.
Yes, we offer comprehensive SEO audits. Our audit analyzes over 140 aspects of your site, including keyword usage, meta tags, site structure, and page speed. We’ll identify areas for improvement and provide actionable recommendations to enhance your SEO performance, ensuring that your website performs better in search results and attracts more potential clients.

On our first call, you’ll quickly discover we are proud data nerds. Tracking the effectiveness of your marketing efforts is crucial for understanding what works and optimizing your strategies. We use various tools and methods to monitor your marketing performance, including:

  • Google Analytics: Tracks website traffic, user behavior, and conversion rates.
  • Google Search Console: Tracks organic web traffic, page indexing, performance on specific keywords, etc. All to ensure pages and blog content are having the desired effect.
  • Conversion Tracking: Measures the success of your ads and other marketing campaigns by identifying the source of each conversion to determine what is yielding an acceptable ROI. We track everything including:

    • Form Submission
    • Website Click Events
    • Chats
    • Phone Calls

Nobody likes this answer, but it’s true. The timeline for seeing results varies based on several factors. It’s like when they ask, “How long do I have to be in therapy?”

Generally, you can expect to see initial improvements within a few weeks to a few months. For instance, Google Ads can generate almost immediate traffic, while SEO efforts typically take longer to show significant results, often several months. Continuous optimization and consistent effort are key to achieving and maintaining long-term success in digital marketing.

We know that clinicians and group practices have unique challenges and aspirations, which is why we tailor our solutions to your specific needs. Request a personalized proposal designed to fit the scope of your goals, ensuring you get the targeted support you deserve.

FREE Guide to Blogging

Includes Tools, Tips, and Over 50+ Content Ideas

This free (and highly detailed) guide was specifically created for therapists.

Content Strategy Plan