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Social Media Marketing Services for Business

Connect with your ideal customer on social media

Learn how you can reach more of the RIGHT customers on social media.

Use Data to Make Better Decisions

Social media is a powerful marketing tool for businesses of all sizes to connect with their target market.

Many local businesses have more questions than answers when it comes to social media.

The answers to these questions are easier than you think.

With the right social strategy and implementation, you can strengthen relationships with your customers and attract potential customers to your business.

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of the world's population uses social media.
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of consumers who've had a good social media service experience with a brand are likely to recommend it to others.
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of social browsers use social media to research products.

What is Social Media Marketing?

Simply put, social media marketing is using social channels like Facebook, Twitter, or Instagram to connect with your target customers to promote your brand, products, or services.

How effective is social media for local businesses?

Some people will tell you that you need thousands or even tens of thousands of followers on social media to be successful.

Wrong.

Social media can be effective for your business if you are able to connect with people that are engaged and passionate about your brand, products, or services. Share content and offers they love, and they'll keep coming back and even invite their friends.

Social Media Marketing Tips to Get Started

Social media marketing can be overwhelming. It doesn't have to be. Social media can be easy and even fun with the right plan and strategy. Follow the steps below to get started today.
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Planning

Before you share your first piece of content on social media, it's crucial to have a strategy in place. We need to know who you're trying to reach and the communication that will get their attention.

Publishing

Knowing what and when to publish is key to success on social media. You can share posts that your target audience will love with the right tools and creativity.

Monitoring

After posting content, you need to make sure that you're listening and monitoring your channels. You don't want to miss what people are saying.
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Engaging

Having social media presence isn't just about pushing content to your audience. It's also about interaction, responding to their comments, answering questions, and making sure that they know you're listening.
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Reporting

The only way you'll know if social media is working for you is to measure results. Each social media platform has its own metrics that you can use to determine if your strategy is working or if changes need to be made.
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Advertising

If you're looking to accelerate your social media strategy, online advertising can help you reach a larger audience and drive faster results. Advertising campaigns need planning to set it up to achieve the goals.  

Why Choose iLocalHero?

We believe in sharing knowledge and the tools we use to help you grow your business with social media.

When you work with us, we will give you access to our tools to see marketing in action.

Social Media MarketingFrequently Asked Questions

The way people see your business online by reading reviews, interacting on social media, reading news articles, or other information makes up your online reputation.

Managing your online reputation isn’t necessarily difficult, but you have to know what activities will deliver the most value. For a local business requesting reviews and responding to reviews are critical. Also, how you engage with your local community can be just as important.

While we cannot erase all the negative content, comments, and online reviews from the Internet, we certainly can work to attract as many positive reviews as possible to speak on behalf of your business online.

Over the last several years, there has been a huge spike in “near me” searches.

For example, “service + “near me.”

More and more people rely on Google Maps and other map platforms to help them find products and services that will solve their problems.

When people find your business, do they get a good first impression or run away?

Online reputation management can help your business reach more customers and close more deals. It can also helps you give a positive first impression, convert more customers, it shows customers you care, improves your online rankings, increases your customer loyalty and brand awareness.

Negative reviews or brand mentions on the Internet can negatively impact both sales and reputation. It could make you lose a potential customer. A negative brand mention can escalate into a continuous risk for customers, so it is critically important for your company to have an excellent online reputation strategy to handle any review. Failing to do so allows your customers to consider doing business with your competitors.

Brands can improve their online reputation management by being on the lookout and acting quickly. This can entail monitoring any mentions of your brand across social media, blog postings, and forums. If you find any negative comments surrounding your brand or products, it is important to respond promptly to avoid letting anything get out of hand. Happy customers are encouraged to leave positive reviews. To improve, you’ll need to: 

  • Track all your social media profiles and Google
  • Take time to make a friendly and thoughtful reply to all customer reviews
  • Approach any negative experience by apologizing for poor service may help you retain the client.
  • Have an effective SEO Strategy

Online reputation management is all about assuring a company’s public image, brand, or product has the best and most positive reputation regardless of competition or popularity. There are many ways to achieve this. You must optimize your website through relevant content creation to rank higher on search engines to gain an excellent online presence. 

You should ask happy customers or clients for reviews. However, the number one place you want positive reviews is Google. Using an online reputation management tool can ease the process of getting and showing your customers’ reviews and can be part of an efficient strategy.

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